EMS to organise automotive roadshow for science company DuPont
14 August 2008
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Event Marketing Solutions (EMS) has been awarded a six-figure contract to organise a pan-European roadshow for science-based products and services company DuPont.
The six-week Driven by Science roadshow will kick off on 25 September in Poland and will showcase DuPont's latest range of specialist automotive materials and technologies to major car manufacturers.
EMS will use a branded 13.6-metre Voyager vehicle that provides 55sqm of internal space, with features including plasma touchscreens.
EMS account director Justin Isles said: "This will be a slick, hi-tech roadshow that will create standout for DuPont in the highly competitive automotive solutions marketplace, taking its extensive product offering directly to the car manufacturers."
Driven by Science will also visit the Czech Republic, Hungary, Slovenia, Slovakia, Romania and Turkey. It is the first marketing roadshow undertaken by DuPont in Europe.
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