Jack Morton wins Wella event
Chantelle Thorley, 07 November 2008
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Multinational product manufacturer Procter & Gamble has appointed experiential agency Jack Morton Worldwide to produce its Wella Professionals International Trend Vision Awards.
The event, which takes place on 23 November in Lisbon, will reveal the much anticipated upcoming hair style and colour inspirations with the launch of Trend Vision 09.
Attendees will have the opportunity to explore the trends further in workshops with top stylists and in an immersive lifestyle experience demonstrating Wella's origins in music and fashion.
The event will also host the sixth International Trend Vision Award (ITVA), a professional hair competition celebrating the skills of innovative, young up-and-coming stylists under 30 showcasing their ability to a global audience.
"Wella is at the forefront of its industry and we are thrilled to have the opportunity to work with them on this pivotal event in the industry calendar," said Jack Morton Worldwide managing director Julian Pullan. "The stature of this event reflects the power of effective live experiences to fulfil brand promises."
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