Beatwax create zombie events for Channel 4
Jeremy King, 28 October 2008
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Experiential expert Beatwax created seven regional events, and one in the capital, to launch Channel 4's zombie-styled programme Dead Set.
Held on National Zombie Day, Sunday 26 October, click here to see some exclusive pictures from the event.
Tickets to the events were also opened up to the general public through multi-platform media partnerships, and Beatwax incentivised ordinary people to arrive dressed as zombies.
The television programme, which is a six-part series and features Davina McCall, aired for the first time on Monday 27 October.
The concept of the show sees an outbreak of flesh eating zombies wiping out the UK population except for the contestants of the Big Brother household.
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