LG puts pen to paper in NEC sponsorship deal
22 July 2008
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Electronics giant LG has signed a multi-million pound deal with The NEC Group, which will see the latter's concert venue renamed the LG Arena in September.
Electronics giant LG has signed a multi-million pound deal with The NEC Group, which will see the latter's concert venue renamed the LG Arena in September.
The sponsorship deal will help support repayment of the £25m loan that was provided by Birmingham City Council to help the group redevelop the arena.
Plans include new seating, hospitality, bars, restaurants and improved backstage areas.
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