Second consecutive win for The Liquid Way
25 July 2008
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The Liquid Way is to stage a week-long Wii Olympics from 15 September, after securing the contract to produce shopping centre Cardinal Place's summer programme for the second consecutive year.
The event at the shopping centre in Victoria, south west London, will feature three pods, each designed differently. There will be a boxing ring, track and pool where entrants will compete to win a Nintendo Wii.
The agency has also been tasked with producing a mini Chelsea Flower Show and Notting Hill Carnival as part of the campaign.
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