Freud is working with the London Organising Committee of the Olympic Games to erect a network of giant permanent screens, known as ‘Live Sites', nationwide on 24 August. Each screen will broadcast the handover from Beijing to London as host city.

Funded by the National Lottery through the Olympic Lottery Distributor, the screens will be erected in cities such as Cardiff, Middlesborough, Plymouth, Portsmouth, Swansea and London.

In addition, the screens will broadcast coverage from the Visa London 2012 Party live, also organised by Freud, which will be attended by 40,000 people on 24 August. Tickets were allocated via a ballot and the event will take place at the Mall. The party will be broadcast live on BBC TV and Radio 2, with bands such as The Feeling and McFly due to perform.

London 2012 chair Sebastian Coe said: "At approximately 2.30pm UK time, on the afternoon of 24 August, the Olympic Flag will pass from the Mayor of Beijing to the Mayor of London in the Olympic Stadium in Beijing, and the eyes of the world will turn to us."

Other activities taking place on 24 August include sport, music and dance events and a mass singalong as part of Sing the Nation, a programme that was set up by non-profit organisation Sing London, and which aims to foster a spirit of unity across the UK through singing. Regional choirs will perform at the big-screen sites, performing three pieces and a national song that is being arranged by National Youth Choirs.