London Lite to be official partner of The Home Discount Show

18 August 2008

London's free daily newspaper London Lite has signed up to be the exclusive media partner for The Home Discount Show 2008, taking place at Earls Court from 26-28 September.

As part of the deal the paper will receive full branding rights and have its name included in the title, creating the first-ever London Lite Home Discount Show.
Show organiser Media 10 expects to increase its visitor numbers to more than 30,000 as a result of the partnership.

"We are really pleased to be working with London Lite on the Home Discount Show. The two brands have great synergy and share similar audience demographics so it's a great opportunity for us to target London consumers, at a key time when consumers are feeling the pinch of the credit crunch," said Media 10 group marketing manager Rob Nathan.