EMS behind new look £3m Don't Stop: Aimhigher roadshow

Lorraine Francisco, 19 November 2008

Event Marketing Solutions (EMS) has updated its £3m 2008/9 Don't Stop: Aimhigher roadshow by investing in five brand new custom-built vehicles.

New features this year include a live voting experience via handheld electronic voting pads, a multimedia presentation including student video diaries addressing key issues about higher education, a hands-on session when students are encouraged to explore relevant websites on mini-laptops, and a detailed information brochure and a branded pen.

The tour is expected to reach more than 500 young people nationwide each day, five days a week for the next three years. Don't Stop: Aimhigher launched on 22 September for an initial seven week campaign targeting students at Further Education colleges. A 25-week campaign targeting Year Nine students launched on 17 November.